Americans abroad have a lot to cope with. As if language barriers and cultural differences don’t make your international travels difficult enough, there’s also the fact that a lot of your favorite products look different in other countries, too. If you’re on vacation in France, for example, and would like to get a pack of ‘Sour Patch Kids’, you have to look for ‘Very Bad Kids’ instead. And you won’t find ‘Rice Krispies’ in New Zealand — they’re called ‘Rice Bubbles’ there. To help you make sense of these (little) nuances, here’s a list of alternate versions of familiar products you’ve left in the United States.

Discover more in 31 American Things That Look A Whole Lot Different In Other Countries

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#1 The Designs On These Lipton Tea Cartons In Japan

Ideally, companies would only have to come up with a great product and a convincing marketing program and they would have a worldwide winner. But despite the obvious advantages they could gain, many fear that global marketing, as popularly defined, is too extreme to be practical. Mainly due to the fact that customers and competitive conditions differ across countries or because powerful local managers will not stand for centralized decision making.

#2 Certain Food Items Must Show Their Excess Of Unhealthy Ingredients On The Packaging In Mexico

So they choose market segmentation. It’s the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or in our case, locations.

Geographic segmentation is actually one of the most common and straightforward types of market segmentation.

#3 In Holland, Cool Ranch Doritos Are Called “Cool American”

#4 You Can Get Oreo Sticks In Asia. Best Used As A Straw To Slurp Milk

#5 The American Sweets ‘Sour Patch Kids’ Are Called ‘Very Bad Kids’ In France

#6 This Bag Of Ruffles I Bought In Mexico Came With A Hot Sauce Packet

#7 Red Solo Cups Labeled As “American” Cups In Netherlands

#8 In Asia We Have Pringle Noodles

#9 How To Mess With An American

#10 Canadian Kraft Macaroni Has A Fork On The Box While American Has A Spoon

#11 In Europe, Budweiser Is A Different Brand Of Beer — So You’ll Find American Budweiser Sold As Just Bud

#12 In New Zealand, Rice Krispies Are Called Rice Bubbles

#13 Smarties vs. Rockets. (Americans Call These Smarties, Canadians Call Them Rockets)

#14 This “American Style” Pizza With Hot Dogs Stuffed Into The Crust

#15 American (Top) vs. Australian (Bottom) Sour Patch Kids

#16 Cocoa Krispies (United States) = Coco Pops (United Kingdom)

#17 Salted Eggs Flavored Lays Chips

#18 Found These Canned Hotdogs In A Grocery Store In The Netherlands

#19 These Lays Classic Potato Chips I Bought In China Are Called American Classic Flavor

#20 Tomato Flavored Pringle’s In China, Surprisingly Good

#21 Pringooools Sold In Brazil

#22 These Sausages Were Culturally Imported From Germany And Became Popular In The United States. Now They Have Been Culturally Exported Back To Germany As “American Style” Hot Dogs (Picture Is From A German Grocery Store)

#23 Frosted Flakes Are ‘Frosties’ In Europe

#24 Axe Body Spray Is Called Lynx In Australia (For Copyright Reasons)

#25 In Italy, They Have Coca Cola Light Instead Of Diet

#26 Good Humor (United States) = Wall’s (United Kingdom)

#27 Dannon (United States) = Danone (Everywhere Else)

#28 Currently In Japan, Saw This Cola Pepsi

#29 One Is Norwegian One Is American

#30 Canadian Viva Puffs Look Different Than American Made Ones

#31 Dr. Oetker (United States) = Cameo (Italy)

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