We all know that brands and companies don’t quite play with their cards open. And while we can only suspect what happens behind their tightly shut doors, TikToker Selena Wright, @selenawrightcreative, has a lot to say on the matter. In fact, she has made a whole series of videos listing the craziest marketing facts that have amassed hundreds of thousands of views.
The social media manager from New Zealand covers anything marketing-related, from failures our fave brands can’t afford to make but they did to smart design strategies, smart trickeries, and clever product inventions.
Selena’s selection of facts reveals a whole new world of marketing we didn’t know, where every tiny detail has its purpose, and where brands fight in an ongoing Mortal Kombat to get our attention. Let’s read Bored Panda’s interview with the author of these videos right below!
Who knew this?! #socialmediamanager #instagrammarketing #marketinghack
♬ original sound – selenawrightcreative Read More: Woman Shares The Most Ridiculous And Crazy Facts From The Marketing World, Her Series Goes Viral (10 Pics)
#1
Original Sears catalogues were purposefully smaller than Montgomery Ward catalogues so housewives would naturally stack them on top.
Image credits: selenawrightcreative
#2
In 2012 Dunkin Donuts released a marketing campaign in Seoul, Korea where scent spray devices on buses would release the aroma of warm coffee when triggered by the sound of Dunkin Donuts radio jingle. The marketing campaign reached more than 350,000 people and sales by bus stops increased by 29%.
Image credits: selenawrightcreative
#3
In 2008 Shreddies launched a marketing campaign launching their new “Diamond Shreddies”. The company was pretty open about the fact that this was basically a joke since they had just just rotated the image of the square Shreddies and it that it was more about getting people talking about Shreddies again. It seems pretty succesful as they got an 18% rise in sales.
Image credits: selenawrightcreative
#4
The T-shirt was invented in 1904 and marketed to bachelors that couldn’t sew or replace buttons.
Image credits: selenawrightcreative
#5
Joanne Rowling, better known as J.K. Rowling, doesn’t have a middle name according to her birth certificate. The decision to use initials on her book covers was designed so it was more acceptable for the boys to read, who were less likely to read a book written by a women.
Image credits: selenawrightcreative
#6
In 2009 Tropicana invested $35 million to change the packaging of their Orange Juice. Within 2 months their sales dropped by 20% and they lost significant market share. So they switched back to the old packaging. The failed marketing campaign cost them over $50 million!
Image credits: selenawrightcreative
#7
Philadelphia cream cheese was invented in New York, and was never produced in Philadelphia. In the 1880s it was known as a marketing trick, because Philadelphia was known for high quality dairy products.
Image credits: selenawrightcreative
#8
In 2011 Jell-O monitored the amount of smiley faces and frowny faces posted on Twitter. When the national average for smiley faces was below 51% Jell-O would release discount coupons for those who had recently tweeted frowny faces.
Image credits: selenawrightcreative
#9
There’s a rumour that BlackBerry hired actresses to flirt with men in bars in order to push Blackberries on the public. Referred to as stealth marketing, so they would go to bars to get phone numbers and them to put their numbers in their Blackberries, trying to show off how cool they were.
Image credits: selenawrightcreative
#10
Before mass marketing of tobacco, doctors considered lung cancer a rare disease. The amount that large tobacco companies spend per HOUR has reached $940,000.
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Image credits: selenawrightcreative