On average, Americans spend 10 hours and 50 minutes per week in their car, the 2019 Daily Ride Index suggests. That means we’ve all got plenty of time on our hands to look through the window and let our eyes rest on the landscape… until they settle on a billboard.

Zoom in, zoom out, these two seconds are where brands get the opportunity to convince you that you can’t live without trying a new bacon whopper. But while most of these so-called ‘out of home’ ads are tacky, way too bright, and plain boring to get us thinking about the thing they’re selling, a few of them are the exact opposite.

So, this time we are off to a walk in the smart, creative, and ‘this is just brilliant’ billboard park where ads are like artworks themselves. Mind-bending, interactive, dimensional, reactive to weather, light or darkness, they totally mess with our senses. Let’s give a big round of applause to all the creatives drained from brainstorming benders and advertising agencies who managed to pitch their ideas to the clients, thanks to whom billboard advertising has now been made great again.

Psst! After you’re done, don’t forget to check out Bored Panda‘s previous post with 50 excellent examples of ingenious bus advertising and some more creative billboard ads at part 1.

Read More: 50 Clever Billboard Designs That Definitely Didn’t Go Unnoticed

#1 These McDonald’s Billboards Double As Bee Hotels To Support Biodiversity

Image credits: McDonald's Sverige

#2 Excellent Billboard

Image credits: Tottenheimer

#3 BBC’s Dracula Billboard Confuses People During The Daytime But Grabs Attention At Night

Image credits: bbccreative

#4 This Tiny Ant-Man Billboard At A Bus Stop

Image credits: camusfearna

#5 BBC World – See Both Sides O The Story

Image credits: BBDO New York

#6 Corona Oceans Week Billboard With Wave Made From Plastic Gathered In UK And Chris Hemsworth On The Surfboard

Image credits: Wieden & Kennedy

#7 Coca-Cola Hand Knitted Billboards In Serbia Using Traditional Knitting Techniques

Image credits: McCann Serbia

#8 Sick Legend Of Zelda Street Art

Image credits: jakebrotrill

#9 LEGO 3D Billboard

Image credits: Pascal Gagnon

#10 Capsico Sauce: Burning Hot. Dabur, India

Image credits: Inter Publicity

#11 Denver Water Billboard

#12 3m – Tape Holds Billboard

Image credits: 3M

#13 Save Some Money And Save The Environment

Image credits: atomicprops

#14 Clever Weather Billboard

Image credits: DRTsorak

#15 Red Hat – People-Powered Billboard

Image credits: Baldwin&

#16 Hotwheels Loop

Image credits: Daniel Andrés Mora Lugo

#17 The Billboards That Came From Nature And Went Back To Nature For Toyota Prius Ad Campaign

Image credits: adsoftheworldvideos

#18 Sea Shepherd Switzerland

Image credits: serviceplan

#19 Haste Passes, Consequences Remain

Brazil is one of the recordist countries in motorcycle accidents in the world. Therefore, the importance of producing creative, impactful and efficient advertising campaigns have the goal of raising awareness, to educate bikers about traffic growing. After all, a thousandth of a second can have consequences for the rest of your life.

Image credits: Executiva Propaganda

#20 An Ad In Warsaw, Poland

Image credits: Cikago

#21 “See, I Can Draw The Sky…”

Image credits: Archy Sinatrya

#22 Saw This Sign Advertising A Black Hole Planetarium At The Liberty Science Centre. Definitely The Best Billboard I’ve Ever Seen

Image credits: clear channel creative team

#23 Coke Billboards That Point You To The Nearest Recycling Bin

Image credits: Publicis Italia

#24 The Milwaukee Brewers Have An Opening Day Billboard That Unravels A Little Each Day As The Season Approaches

Image credits: PM_ME_YOUR_MOMS_NAME

#25 Billboard In Houston

Image credits: signad

#26 The Most Incredible Billboard Collaboration I’ve Ever Seen

Image credits: Jonnyspringfield

#27 Ad For Panasonic’s Nose Trimmer

Image credits: Saatchi & Saatchi

#28 No Caption Needed

Image credits: atomicprops

#29 Ipod Billboard Ad

#30 Designers Used McDonald’s Arches As Direction Markers To The Restaurants

Image credits: Cossette

#31 The Way This Billboard Uses Its Pole To Make A Really Big Straw

Image credits: moonpies4everyone

#32 Double Grill & Bar Creative Billboard Advertising

Image credits: RA Voskhod

#33 Brilliant Ad

Image credits: Colgate

#34 Coca-Cola – Refresh

Image credits: Moroch USA

#35 KitKat Break Slogan

Image credits: Jeremy Carr

#36 TV Rain (Russian TV Channel) – Rain Will Wash Away The Lie

Dozhd means rain in Russian. That’s why we placed this simple message on a billboard: Dozhd washes away the lie.

We just had to wait for the lie to be washed off – literally.

For one month a web camera was streaming a video of the billboard on the main page of the channel’s website. When it rained, everyone would get a 50% discount on a subscription.

Not a single national news media outlet mentioned the billboard.

Image credits: Voskhod

#37 Naval Museum Billboard

Image credits: Trigger, Calgary

#38 Earth Day’s 2019 Theme Is “Protect Our Species”. Even The Ones We Are Afraid Of! How Are You Respecting The Planet Today?

Image credits: atomicprops

#39 This Companies Campaign Utilizing Only Half A Billboard To Get Their Point Across

Image credits: Nemothe1st

#40 Funnel Campaign

Image credits: Grip Limited

#41 When Leaving Early For Happy Hour Doesn’t Go As Planned

Image credits: atomicprops

#42 Carnival – Current Temperature – This Billboard Ran In NYC From January To March

Image credits: Arnold Worldwide, USA

#43 Pond’s Facial Wash

Image credits: Ogilvy & Mather

#44 The New Mini Incredibly Safe Billboard

Image credits: Times OOH

#45 Rust Free Knife Ad In Vienna, Austria

Image credits: Heimat

#46 Calgary Stampede 3D Ad

Image credits: frog3d

#47 Chilled Mars Billboard

Image credits: BBDO

#48 Bojangles’ Flour

For a brand-building idea that would create some online buzz and engagement during last week’s NBA All-Star Weekend, LGA created an eye-catching billboard for Charlotte-based Bojangles’ Famous Chicken n’ Biscuits that simulates one of basketball’s most popular pregame rituals and the famous biscuits’ most important ingredient. The billboard celebrates the chain’s stars of breakfast – Master Biscuit Makers – by showcasing the dramatic image of a real biscuit maker tossing flour in the air like an athlete. To add to the action, the billboard periodically shoots simulated flour, using a fog machine, to signify that Bojangles’ bakes its made-from-scratch biscuits every 20 minutes.

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Image credits: quantzphoto