Kim Kardashian is once again pushing boundaries with her shapewear label, Skims.
The 44-year-old reality star modeled the brand’s new Milky Sheer String Bikini in a sultry Instagram shoot this week, and the reactions from netizens were immediate.
While some social media users praised the reality star’s latest photos, others criticized the product for its daring design and materials.
Kim’s new photos highlighted Skims’ risqué new product
Image credits: kimkardashian / Instagram
Kim could be seen rocking Skims’ Milky Sheer String Bikini in her photos, which featured close-up shots of the reality star.
The underwear, which are priced at $64 for a three-pack, are semi-transparent and emblazoned with the words “curious,” “feelings,” and “temptation” at the rear.
Image credits: kimkardashian / Instagram
Kim kept her makeup minimal and hair slicked back, letting the string bikinis take the spotlight.
She also wore Skims’ Cotton Jersey Long Sleeve T-Shirt, which is sold for $58, in the photos.
Image credits: skims / Instagram
The brand’s caption revealed that the star’s sizes for Skims are a small for the underwear and XS for the top, according to Page Six.
This drew both admiration from fans and criticism from some netizens, many of whom noted that Kim’s famous figure does not seem to invoke a small size at all.
Image credits: skims / Instagram
Still, others felt a sense of nostalgia, with some comparing the cursive lettering on the pieces to the fonts once made famous by Ed Hardy in the early 2000s.
“The way I gasped thinking we were getting an Ed Hardy collab,” one fan wrote.
Skims continues to divide opinion with its bold product line
Image credits: skims / Instagram
This is not the first time Skims has sparked heated reactions.
Just last month, Kardashian introduced the Seamless Sculpt Face Wrap, a $48 stretchy contraption designed to slim the jawline during sleep.
Image credits: skims / Instagram
According to Skims’ post on Instagram, the face wrap is “made with signature sculpting fabric and infused with collagen yarns for ultra-soft overnight jaw support.”
While the product went viral on social media, it was also met with ridicule from some followers.
Image credits: skims / Instagram
“This is getting weird. How are we normalizing this?” one person commented.
Another quipped, “We’re not going to make it, are we? Humans, I mean.”
Skims is no stranger to controversy, especially with its product launches.
In early June, the brand released its $108 Hip Enhancing Padded Shorts for people who wish to add some width to their silhouettes.
The brand also rolled out a whole Ultimate Butt Enhancing Line, which included leggings, bodysuits, and padded shorts.
The line featured Kim dressed as a “Fairy Butt Mother” in advertisements.
Image credits: kimkardashian / Instagram
Skims also released the $68 Ultimate Nipple Bra and the $74 pierced push-up bra, which the brand noted are “made to be seen.”
The mother of four has often been at the center of conversations about beauty standards, with Skims frequently blurring the line between fashion and controversy.
Image credits: kimkardashian / Instagram
For Kim Kardashian, however, the reactions only seem to fuel the brand’s visibility, as each viral debate simply puts Skims back in the spotlight and in conversations online.
“I love being able to push boundaries and bring humor to our campaigns.
“We love showing how looking and feeling your best should be as simple and easy as putting on Skims,” Kim said.
North West’s bold fashion choices also drew criticism
While Kim Kardashian’s lingerie photos were setting social media on fire again, her 12-year-old daughter, North West, also made headlines during their family trip to Rome.
North was photographed wearing a corset, denim miniskirt, and towering platform boots that made her taller than her mother.
Image credits: kimkardashian / Instagram
With her hair dyed blue and styled in pigtails, she looked far older than her years, something that concerned many fans.
Social media quickly filled with debate over whether the look was too mature for a pre-teen.
Image credits: kimkardashian / Instagram
“So inappropriate Kim. Not a fan of a bustier on a 12-year-old,” one commenter wrote.
“The way North looks is embarrassing to herself, her parents, especially her Mom, entire Kar-Jen & West brands,” wrote another critic.
Image credits: kimkardashian / Instagram
Based on their photos, however, Kim and her daughter seem unfazed, stepping out again the following day in equally eye-catching outfits.